We’re graduating from startup mode and taking things to the next level. We’re in a fascinating phase of the business right now. Safe to say we’re SUPER careful about what we post now and try to focus on as many new marketing channels as possible. It was a great reminder that even though channels like Instagram are fantastic, you must focus and invest equally in other channels. After calling on any Instagram contact we had and reaching out to our email list to report the account missing, we somehow managed to get it back in 24 hours. We got a pop-up about the content flagged as against Instagram’s community guidelines, leading to the account removal. Then, just as we hit 50k followers, we woke up the following day, and our account had disappeared. But we knew it was worth it, so we kept at it. We worked from when we woke up until we went to bed.Īt the time, I was in lockdown with some friends, who were cooking all my food, haha - it was crazy. What have been some of your biggest failures along the way?ĭuring lockdown ‘21, we’d grown about 20k followers over 10 days as we’d been going HARD on giveaways and content. She’s an external clitoral vacuum, great for beginners and sexperts alike. What's your biggest selling product?ĭefinitely the Missy Mini. The 3-day lockdown turned into 10 and gave the Girls Get Off community a huge boost. Hence, we crafted a plan for daily interactive content and giveaways. We knew engagement on Instagram would skyrocket like every other lockdown. As soon as it was announced, Jo and I were on the phone planning our next move. Content on our Instagram account that entertains and delivers value, like our Sunday confessions segment has, has led to business growth that we’re proud of.Ī lucky break for us was the second lockdown in NZ. We’ve focused from the beginning on providing value to our audience and building a community. It wasn’t until we started building the community, showing people that Girls Get Off made women feel comfortable, that we began gaining more momentum with collaborations. I think we reached out to seventy people when we launched, four of whom came back as a ‘yes’ and of those four, two of those we had prior relationships with. I teamed up with a friend who was also growing her Instagram accounts, and we started to take on clients. People were asking for advice about Instagram marketing. By the time uni had finished, I was working a ‘real job’ in a Deer co-products factory. I fumbled my way through marketing the brand online. While at uni, I’d saved up $$ from my job as a kitchen hand and started a sportswear brand on the side. I figured people were always going to have to eat (and did end up scraping through that chem paper the second time!). I quickly failed chem and physics papers, so I went on to study food science instead. I went on to study at Otago Uni in Dunedin to become a pharmacist, so I could own pharmacies. Money was very tight growing up, and I quickly figured out I had to make my own if I wanted to buy things or go places with friends. Training aside, I had my first job at 13 and have always had one, from making doughnuts at a bakery to dancing on the street as a human billboard. Looking back, I’ve always been on some hustle. I was heavily involved in competitive swimming & surf lifesaving, which taught me many skills I draw on today. However, some Black creators who invented dance trends on TikTok previously told Insider that being credited in the description by other creators can open up "life-changing" opportunities.I grew up in Tauranga, New Zealand and was lucky enough to spend lots of time in the water, which I am forever grateful for. It is not always customary to credit TikTok sounds, as users can click on a link to the sound at the bottom of the TikTok, where the original clip can typically be found. Jennings, who also coined the phrase, "I know you girls like to tussle," which became a viral sound in October 2021, told Refinery29 she plans to continue to make TikTok content "for as long as it's giving back to me," adding, "as soon as it starts taking more than it's giving, it's done for." The outlet also reported that she is now looking into trademarking her sounds. She said she feels people expect her to be grateful that her sound is used, but she thinks it's "very disrespectful." In an interview posted by Complex on Twitter in February, Jennings said seeing non-Black creators use her sound was "eerie" because she didn't expect the sound to circulate beyond the Black community, which her content is geared towards. Account icon An icon in the shape of a person's head and shoulders.
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